Search engine marketing is the buzzword of the times. It is actually more than a buzzword, it is a way to sustain success.
By understanding how search engines work, by planting keywords throughout your web copy, you make yourself relevant to the search engines and they seek you out and display you to the potential client that needs what you have. This would create the perfect small business guide to search engine marketing.
Relevance, timeliness and moderation are key in placing highly in the search engines. Splash too many words in your copy so that it becomes fluff and you can expect to see your hard work dumped off the search engines completely. By subscribing to a small business guide to search engine marketing, you allow yourself to be sought after and found. Now that’s a good feeling.